Publishers must keep pace with the trend towards diversity

While writing is an art, publishing is a business and businesses need to keep up with trends to survive.

An author will explore a genre or theme based on what they are interested in or what they have experience in, but whether that book will make it to print or be a success depends on how a publisher handles it and promotes.

Like any business, publisher first and foremost like security, so going with tried and trusted themes and characters is often the safest path to take to get the best returns.

However, they must also be wary of what way the wind is blowing at any given time and move with it.

Right now, when of the biggest trends in publishing is a demand for diversity, both in the identity of authors and contents of their books.

TV and film have had to deal with a lot of criticism that certain minorities were underrepresented on screen and behind the camera.

There has also been a similar clamor in the world of literary fiction and it is largely customer driven. For decades, the majority of books featured heroes who were white, straight and often male. Of course, there have been a wide range of different characters from different backgrounds in these books, but often the most prominent and sympathetic characters have followed the same blueprint. This has also been reflected in the profile of those working in the publishing industry.

But just as cinema and television have had to rise to the challenge of diversity, publishers are now realizing that they must do the same.

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